KODAK Collection by H&M | reynato.tokyo

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( reynato.tokyo )

Brand Stylers
based in Tokyo

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Top > Projects > KODAK Collection by H&M

(Client)

H&M

(Description)

일본과 한국, 2개국에서 전개된 H&M × KODAK 컬래버레이션 컬렉션의 일본 매장 공간 아트 디렉션을 담당했습니다.

(Styling)

골든위크라는 중요한 쇼핑 시즌에 H&M의 실버 브랜드 요소를 더욱 메탈릭하고 미래적인 세계관으로 확장하여, 우주선과 아케이드를 연상시키는 공간을 구축했습니다. 골든위크에 대한 설렘과 호기심을 고취하고 이를 구매 행동으로 연결하는 리테일 크리에이티브를 목표로 했습니다.

(Our roll)

Store Space Art Direction

(Launch)

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(Project team)

Business Producer Kensuke Kidani, Haruna Mukai(BUILD)

Art Director Kensuke Suzuki

Producer Riku Sato

Photo & Video Takumi Chaki

Production STUDIO PURESU、TryHardTECH

Graphic / CG

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