training BOXX | reynato.tokyo

Top > Projects > training BOXX

(Client)

Dr.training

(Description)

Dr. Training Co., Ltd., which operates various businesses, including personal gyms, goes beyond "bodywork" to offer "life-making services" that aim to enhance overall life performance. As part of the rebranding of their "semi-personal gym" service, we were responsible for developing the brand name, brand strategy, tagline and statement, and creating the visual identity, including the logo.

(Styling)

Training Box is a brand that was created with the goal of making training feel more accessible to more people. The rebranding was carried out with a focus on expressing both the "fun" and the "results" that are unique to Training Box. We tied the brand's unique value—balancing fun and effectiveness—to the concept of "consistency," and developed the tagline "Addictively Fun." The communication concept emphasizes a "training community where friends encourage each other and have fun together," reflecting next-generation values and needs. The visual concept promotes diversity and inclusion. The logo conveys the message of "breaking out of one's shell"—going "Outside of The Box" at Training Box. The brand colors are six soft, pop colors, and the key visuals feature diverse models of different races, ages, genders, and body types, highlighting the inclusive and positive environment. We also worked on the interior design of the new stores, creating a space that is both functional and uplifting for users. To build the Training Box community, we designed uniform T-shirts and merchandise, focusing on high design quality and sustainable, comfortable materials to ensure users enjoy them.

(Our roll)

Brand Strategy
Creative Direction
Copywriting
Art Direction
Casting
Photography
Web Production
Illustration
Motion Graphic
Graphics
Spatial Design
Visual Merchandising