Sales power is the strongest force.
Production
(Client)
t.t corporation
(Description)
T.T. Corporation Co., Ltd. handles a wide range of businesses, including sales outsourcing, telecommunications, and telemarketing. As part of the company's rebranding efforts, we were responsible for developing recruitment concepts, taglines, statements, key visuals, and overseeing the planning and production of the recruitment site.
(Styling)
What T.T. Corporation aimed to achieve through the establishment of a new recruitment site was to boost recruitment efforts by increasing the number of applicants and to create an image that would prevent employee turnover and encourage long-term retention. It was necessary to create content that could directly convey the benefits of being part of T.T. Corporation through visuals and copy. The essence of the "sales" job, to begin with, is to correctly communicate the value of products and services and to create benefits for customers. From this perspective, the key visual of the recruitment site featured a concise yet striking message: "Sales power is the strongest force." The site is designed to allow applicants to easily grasp the company's appeal through intuitive infographics, animations showcasing T.T. Corporation's achievements, and a wealth of interviews and discussions.
(Our roll)
Brand Strategy
HR Strategy
Creative Direction
Copywriting
Art Direction
Casting
Photography
Web Production
Graphics
(Launch)
(Project team)
Producer Shota Kitayama
Art Director / Web Designer Kensuke Suzuki
Web Director Shintaro Kawaguchi
Photographer Masatoshi Yamashiro (yamashiro Inc.)
Stylist Takashi Mizukuchi
Hair Make Atsushi Takita
Developer Office Nagase