suisosum | reynato.tokyo

(Client)

SUISOSUM

(Description)

We were responsible for the brand visual photography, creation of visual assets, and corporate website production for Suisosum Co., Ltd., a company that provides high-concentration hydrogen water and hydrogen beauty products.

(Styling)

Taking into consideration the market context, where the value and appeal of hydrogen have not been accurately conveyed due to the influence of certain businesses, it was essential to communicate the integrity and transparency of Suisosum's hydrogen water products. Therefore, while the corporate website aimed to reflect the company's values, we also focused on two key pillars for the project: creating content that accurately conveys the value of the brand and hydrogen, and fostering trust and transparency through design. We developed the visual concept "Lightness Blending into Life's Circles (和・輪・話)," representing hydrogen’s characteristic lightness, its round form (circles), and the way it "blends" into life. These ideas were expressed through visual elements and the overall site design. Additionally, drawing from the company’s name, Suisosum (inspired by "総和" meaning total harmony), we captured airy lifestyle scenes that evoke the idea of conversations ("話") and connections formed through the enrichment of life with Suisosum's products. These brand visuals were prominently featured on the site. The site content was designed to emphasize the company's commitment to hydrogen products by showcasing its integrity, the functionality of hydrogen, and detailed product descriptions from various perspectives, all to highlight "honesty and transparency."