SLEEP BRACELET / PHILIP STEIN

Top > Projects > SLEEP BRACELET / PHILIP STEIN

(Client)

Philip Stein Japan

(Description)

We were responsible for the Japan localization project of Philip Stein, a brand founded in the United States in 2003 and beloved by many global celebrities. Our work included developing the marketing strategy for Japan, art direction, and creating the brand visuals.

(Styling)

Philip Stein’s bracelets utilize the company's proprietary Natural Frequency Technology® (NFT), designed to support frequency tuning for three specific purposes: "sleep," "relaxation," and "focus." While this technology has been validated by renowned universities in the U.S. and Canada, our mission was to introduce this frequency-based product to the Japanese market, where the concept of frequency tuning is not widely known. We conducted a detailed analysis of the target audience’s behavioral psychology and design preferences, focusing on those seeking "high-quality sleep" and "enhanced daytime performance." This helped us determine what would be needed to successfully market this innovative product in Japan. We positioned TECHNOLOGY × LUXURY × WELLNESS as the core concept, and for the art direction, we aimed to create an atmosphere of calmness and tranquility—a reminder for busy urbanites to find balance and peace. To express a sophisticated, modern, and smart brand image, we carefully designed the photography, video, graphics, and typography, ensuring they aligned with the brand's luxurious and innovative nature.