SHITAYA | reynato.tokyo

(Client)

Shitaya Kinzoku Co., Ltd.

(Description)

Shitaya Metal Co., Ltd., which specializes in the sale of building materials and wire ropes, celebrated its 80th anniversary by undergoing a corporate rebranding. We comprehensively produced the rebranding, from the creation of a concept movie to the design of newspaper ads, station billboard ads, and the renewal of the corporate website.

(Styling)

The rebranding for Shitaya Metal's 80th anniversary was driven by the desire to bring in new energy through the recruitment of younger talent, which had not been a focus for the company before. Additionally, there was a goal to expand the corporate website as a product catalog to increase customer inquiries. Based on the company's track record of supporting society's infrastructure and prioritizing its customers, we developed the tagline "Supporting your aspirations." The branding was designed to align with Shitaya's unique personality while also reflecting the current trends. Specifically, we selected brand colors based on the "passion" of the people involved in Shitaya Metal's 80-year history. Drawing inspiration from the company's role in "protecting" people's lives and safety, we incorporated a shield motif into the logo design, conveying a sense of trust, sincerity, and sophistication.