ROKU
Production / Promotion
(Client)
Tokyu Resorts & Stays Co., Ltd.
(Description)
I was responsible for creative production and digital advertising operations aimed at inbound marketing for ROKU KYOTO, LXR Hotels & Resorts, operated by Tokyu Resorts & Stay.
(Styling)
Utilizing its location, which is conveniently distanced from Kyoto’s urban center, the hotel offers the unique charm of experiencing both the active, dynamic side of Kyoto as a tourist destination and the serene, nature-filled side of Kyoto. To showcase this appeal, we produced videos, advertising banners, and landing pages, and conducted ad distribution. Under the concept of "Feel the travel" — emphasizing the ultimate luxury of taking time during the journey to reflect and interpret the experience before its impressions fade — we implemented advertising campaigns in the U.S. The campaign achieved approximately 150% of the target CTR, successfully driving traffic to OTAs and reservation sites.
(Our roll)
Web Production
Promotion Planning
Movie Production
(Project team)
Agency Reynato.tokyo
Account Exective Kaede Sano
Producer Riku Sato
Digital Marketing Planner Kazuki Okamoto
Art Director & Design Yumeka Kaneko
Developer Kaito Note
Photographer Shiro
Movie Production / Director / Dp / Color Din
1stac Taiki Umehara
Lighting Director Mikisuke Umeda
Lighting Assistant Yuta Nishiwaki
Hair & Make-up Fumika Nagano
Stylist Soichiro Kobayashi
Production Assistant Kei Sawada
Producer Yoshiki Sawada