Renxa | reynato.tokyo

(Client)

Renxa,Inc.

(Description)

As part of the corporate rebranding for Renxa Co., Ltd., which primarily focuses on lifeline products, alliance businesses, and BPO services, we handled the development of the new company name, tagline and statement creation, visual identity design, key visual production, and the creation of their corporate website.

(Styling)

With the opportunity to join a publicly listed corporate group, Renxa sought to redefine its identity as it enters its second founding phase, while preserving the core values that have been important to the company. The mission of this rebranding project was to align the entire team’s direction. A company-wide survey was conducted, including executives and all employees, to gather insights on what it means to work at Renxa. Using this collective feedback, we developed a new company name, vision, mission, values, tagline, and statement to ensure that everyone in the organization felt represented. The visual identity was centered around the concept of the chain of happiness and the "X Factor" (the key to success) for those involved with Renxa. The letter "X," featured in the company name, was used as a motif, with motion graphics depicting the smooth and fluid spreading of happiness, representing how Renxa contributes to society seamlessly. The symbol logo incorporates four dots, seen as the origin point of this chain reaction. The text logo and colors were carefully selected with the keywords "sophistication," "quality," and "timelessness" in mind, striking a balance between a delicate aesthetic and the trustworthiness expected from a publicly listed company.