PHILIP STEIN

(Client)

Philip Stein Japan

(Description)

We managed the Japan localization project for Philip Stein, a brand founded in 2003 in the U.S. and beloved by many global celebrities. Our work included developing the marketing strategy for Japan, art direction, and producing brand visuals.

(Styling)

Philip Stein’s bracelet utilizes their proprietary Natural Frequency Technology®︎ (NFT), designed to support frequency tuning for three specific purposes: sleep, relaxation, and concentration. Although this technology has been validated by renowned universities in the U.S. and Canada, the mission was to introduce and popularize a frequency-based product in Japan—a concept unfamiliar to many Japanese consumers. We conducted a detailed analysis of the behavioral psychology and design preferences of the target audience, particularly those seeking "high-quality sleep" and "enhanced daytime performance." This helped us determine what was required to successfully launch this unique product, which integrates proprietary technology, into the Japanese market. The concept focused on TECHNOLOGY × LUXURY × WELLNESS. For the art direction, we aimed to evoke a calm, serene environment to remind busy urbanites of the importance of taking a moment for relaxation. The photography, videography, graphics, and typography were carefully crafted to convey a sophisticated, modern, and smart impression, aligning with the brand’s vision.

(Our roll)

Graphics

(Launch)