Nolook
Production
(Client)
BARZAGLI
(Description)
We were responsible for the renewal of the corporate website for Nolook Co., Ltd., which operates the sports apparel brand "Balzare," as well as the creation of the visual identity for the "Balzare" brand.
(Styling)
Nolook had three main goals they wanted to achieve through branding. First, they wanted to create a playful yet refined atmosphere, similar to international sports brands. Second, they aimed to highlight that, in addition to their popular masks, they offer a range of high-quality products as a comprehensive sports apparel brand. Lastly, they sought to enhance their brand image by promoting a wellness lifestyle through their products. We participated by contributing to both the web design and visual identity (VI) production. The concept for the website was "stylish yet playful design." The site features a clean, white base and elegant typography, combined with interactive animations that follow the mouse cursor to engage users. Given that the target audience includes a general demographic, the design was meticulously adjusted to ensure smooth and intuitive navigation without causing any frustration for the user.
(Our roll)
Art Direction
Photography
Web Production
(Launch)
(Project team)
Producer Riku Sato
Art Director Mieki Kin
Photographer Masatoshi Yamashiro (yamashiro Inc.)
Web Director Shintaro Kawaguchi
Designer Mieki Kin
Developer Daichi Ooba (freelance)