Lapis Lazuli

(Client)

Lapis Lazuli

(Description)

We were responsible for the overall art direction, photography direction, and graphic design for the social communication of the women's skincare brand Lapis Lazuli.

(Styling)

Lapis Lazuli was born from the female founder's desire to make skincare easier for busy women. With a focus on simple, natural ingredients and minimalist product packaging, it was crucial to create a strong impression of these qualities for the target audience. To convey the simplicity and minimalism of the products, we adopted a transparent, clean art direction with white as the base color, allowing the brand's signature blue to stand out. Elements like water and linen textures were incorporated to reflect a sense of freedom and openness in the lives of busy women, helping them envision a graceful and effortless lifestyle through the visuals.

(Our roll)

Art Direction
Photography
Social Media
Graphics

(Launch)