Kao - Biore -
Production
(Client)
Kao
(Description)
We were responsible for the key visual photography and the planning and production of fan content videos for Kao Corporation's Biore and INI collaboration campaigns. These included the brand campaign "Biore×INI: Let’s Wash with Friction-Free Foam!" which connected in-store and social media promotions, and the Biore Guard disinfection awareness campaign "Friction-Free Days with INI."
(Styling)
To create buzz and capture the attention of INI's fans, known as "MINI," it was essential to produce video content that resonated with their psychology, as well as ensure smooth production and shooting processes. The "Friction-Free" campaign featured key visuals that highlighted the individual personalities of all 11 INI members, along with novelty items and materials for in-store POP displays. For the disinfection awareness videos, we created short stories centered around each member's interactions with MINI, set in a fictional "INI House." Additionally, we produced a documentary-style video showcasing the members' routines before live performances. Upon the campaign's launch, it garnered significant attention, even trending on Twitter, and the demand generated by the campaign led to a surge in product sales.
(Our roll)
Photography
Movie
(Project team)
Creative Derictor Chisato Nishino（hakuhodo）
Artdirector Daisuke Ooyama（hakuhodo）
Account Executive Motoki Ueta（hakuhodo）
Account Executive Ryoko Nishi（hakuhodo）
Account Executive Mayuko Kadoya（hakuhodo）
Account Executive Yusuke Araki（hakuhodo）
Casting All Blue
Producer Riku Sato（reynato.tokyo）
Project Manager Kaede Sano（reynato.tokyo）
Project Manager Ryuya Narita（lon）
Project Manager Souta Sada（lon）
Film Director Keisuke Tamura（ran De Voo）
Film Producer Tenyu Kubota（ran De Voo）
Designer Wakana Saito（sesame）
Designer Yuki Makiguchi（sesame）
Photographer Ryo Masachika（trival）
Retoucher Ritsuko Sakaino（mosh）
Hair Make Yusuke Tokita（eclat）
Stylist Manami Togo