and KAMEDA / KAMEDA SEIKA
Production
(Client)
KAMEDA SEIKA CO., LTD
(Description)
We were responsible for creating the logo design, key visuals, copywriting, brand visual photography, and campaign website design for Kameda Seika Co., Ltd.'s brand campaign "and KAMEDA," a company that engages in the manufacturing and sales of confectionery products.
(Styling)
The background of this campaign includes headwinds facing the rice cracker market, such as the category's projected negative growth in 2024 and the decline in purchasing power due to the aging target demographic. Additionally, challenges included the over-reliance on Kameda Seika's main products, "Kaki no Tane" and "Happy Turn," as well as the lack of clarity on which scenes to promote their products. The brand campaign "and KAMEDA" focused on further expanding consumption scenes for Kameda Seika's products. Targeting a younger audience, we created visuals combining their products with scenes such as sports, e-sports, and camping. We also planned and produced a campaign website based on UGC (User Generated Content). By using film-like photography and an original handwritten font, we aimed to create a friendly impression for the younger target audience.
(Our roll)
Art Direction
(Launch)
(Project team)
Agency Realation Inc.
Producer Riku Sato
Art Director / Web Desiner Kensuke Suzuki
Casting Kiiko Suzuki