HUMMEL 00
Brand Design / Production
(Client)
SSK SANGYO CO.,LTD.
(Description)
Appointed as a brand partner of hummel Japan, a global sports brand originating from Denmark that celebrated its 100th anniversary in 2023. Providing comprehensive support in branding, marketing, and creative activities associated with the launch of a new brand, including concept formulation, brand name development, product design, brand site design, and sales strategy planning, with Japan as the starting point holding trademark rights and aiming for expansion into Asia.
(Styling)
Launched a fashion wear line for hummel, a Danish sports brand with a 100-year history. Embodied the concept of "Hygge," a Danish term signifying "cherished moments and spaces born from coexistence with others and the finiteness of life," through fashion. The designs transcend time, occasions, gender, and origins, combining pattern cutting and carefully selected fabrics to maintain the charm of sportswear, such as comfort and easy care, while proposing styles that convey effortless elegance. In addition to brand and product design, directed PR for the launch, managed fashion show direction, and produced the brand team aligned with the sales strategy.
(Our roll)
Brand Strategy
Marketing Strategy
Creative Direction
Fashion Design
Copywriting
Art Direction
Photography
Web Production
Movie
Social Media
(Launch)
(Project team)
Brand Director Kensuke Suzuki
Business Producer Shota Kitayama
Designer Akira Maeno
Pr Sakas Pr
Creative Producer Riku Sato
Web Designer Kensuke Suzuki
Fronted Engineer Yuto Ito