KODAK Collection by H&M

(Client)

H&M

(Description)

We were responsible for the art direction of H&M × KODAK’s Japan retail spaces for the collaboration collection, launched across Japan and Korea.

(Styling)

During the Golden Week shopping season, we aimed to create a retail creative experience that would connect consumers’ excitement and curiosity about Golden Week to purchasing behavior. By expanding H&M’s silver brand element into a more metallic and futuristic world, we created a space reminiscent of spaceships and arcades.

(Our roll)

Store Space Art Direction

(Launch)