GSML | reynato.tokyo

(Client)

Global Sports Medical Laboratory

(Description)

Global Sports Medical Research Institute Co., Ltd., which operates the Judo Federation of Japan-designated "Shinkyu Massage Global Treatment Clinic" and the relaxation space "Temomin," celebrated its 40th anniversary in 2022. We were responsible for the corporate rebranding and the renewal of their corporate website as part of this milestone.

(Styling)

The background of this project stemmed from the fact that, despite the popularity of the client’s service "Temomin," the company name "Global Sports Medical Research Institute" and the main brand "Global Treatment Clinic" had low recognition. The goal was to emphasize the company's status as a pioneer in Japan’s "relaxation" industry, highlighting their advanced technical skills and hospitality. The key challenge was whether we could provide a solution that addressed this issue. Since its founding, the company has upheld the principle of "customers first," healing many people with the professional touch of their hands. As pioneers in the relaxation industry, they have continued to challenge themselves over the years with these "hands." The tagline, "With those hands," reflects the deep connection Global Sports Medical Research Institute has with the power of their hands. The brand logo combines the "G" of a globe, acupuncture needles, and the shape of fingers to convey the company’s commitment to global expansion and the integrative approach of the "Global Treatment Clinic" brand. The corporate website incorporates ample white space to evoke cleanliness and formality, creating an appropriate atmosphere for a clinic.