G-estate
Production
(Client)
G-estate
(Description)
We were responsible for the corporate rebranding and corporate website renewal of G Estate Co., Ltd., which operates the custom-built housing sales business "IEGAO."
(Styling)
The phrase "dream home" reflects the long-standing notion in the housing industry that owning a home is a luxury reserved for a select few. G Estate’s vision is to dispel this common belief by combining innovative ideas and the latest technologies unique to a venture company. This was the key message we aimed to emphasize in the rebranding effort. For G Estate’s rebranding, we began by articulating the company’s vision and mission. More than just offering affordable custom-built homes, we highlighted their key strengths: every home is an IoT-enabled smart house, clients can preview realistic 3D models before construction thanks to proprietary modeling technology, and customer information is securely managed using blockchain technology. These strengths, which had not been fully communicated before, were brought to life through the corporate website.
(Our roll)
Brand Strategy
Copywriting
Art Direction
Web Production
Motion Graphic
(Launch)
(Project team)
Producer / Art Director / Designer Kensuke Suzuki
Copywriter Tetsuya Umeda (news Llc.)
Project Manager / Web Director Shintaro Kawaguchi
Photographer Masatoshi Yamashiro (yamashiro Inc.)
Developer Takumi Hasegawa (unshift Inc.)