Shohei Ohtani Named FamilyMart Ambassador
Production
(Client)
Fmaily Mart
(Description)
We were in charge of creating digital creatives, including the campaign website, for Shohei Ohtani’s appointment as the “FamilyMart Rice Ball Ambassador.”
(Styling)
For this campaign website, we anticipated a wide range of age groups would visit, given the collaboration between Shohei Ohtani and rice balls, and the fact that it would be promoted through convenience stores. Therefore, while maintaining the key visual concept, we placed a strong emphasis on visibility through careful font selection and layout design. To enhance the appetizing appeal of the “onigiri,” which symbolizes Japanese food culture, we incorporated traditional Japanese patterns and color schemes tailored to each product. In addition, to complement the catchy slogan “Dual Onigiri Style Unleashed,” we added dynamic and impactful motion effects, bringing energy and vibrancy to the entire campaign.
(Our roll)
Digital Creative
(Project team)
Agency CIRCUS inc.
Producer Riku Sato
Designer Yumeka Kaneko
Developer Kaito Note