Dr.EAA
Production
(Client)
Dr.Training
(Description)
Dr. Training Co., Ltd., known for its multifaceted business, including personal gym services, goes beyond "bodywork" to offer "life-making services" that enhance overall life performance. We were responsible for the comprehensive branding of their new nutrition line "Dr. EAA," including product naming, copywriting, logo design, package design, and visual art direction.
(Styling)
The launch of a nutrition brand was unprecedented for Dr. Training. The client wanted a stylish and sophisticated packaging design, unlike conventional supplements, and aimed to emphasize a "medical" and "lab" feel, beyond just the training context. Based on these requests, we undertook the total branding of the product. The brand name "Dr. EAA" carries the "Dr." from the company’s name. The brand includes two products: "STYLE MAKE" for users aiming to achieve their ideal physique and "MOVE MAKE" for those just starting to get active. The packaging features an intelligent and stylish silver and monotone design, with key colors added to emphasize the "lab" aesthetic, creating a brand visual unlike anything seen before.
(Our roll)
Brand Strategy
Marketing Strategy
Copywriting
Art Direction
Photography
Web Production
Packaging
Visual Merchandising
(Launch)
(Project team)
Producer Shota Kitayama
Art Director / Designer Kensuke Suzuki
Stager Kiiko Suzuki