Daikanyama Fruit Store | reynato.tokyo

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(Client)

Daikanyama Fruit Store Co., Ltd.

(Description)

We were responsible for the strategy, copywriting, brand visual photography, and the creation of the e-commerce site for the launch of Daikanyama Fruit Store's online shop.

(Styling)

The online shop for Daikanyama Fruit Store was designed with two main goals: attracting users who find it difficult to visit the store and expanding purchasing options for existing customers. In addition, we sought to sharpen the brand image by reflecting the "chic locality" of Tokyo's Daikanyama and the "human warmth and nostalgia" associated with traditional fruit shops. Daikanyama Fruit Store's overwhelming strengths lie in its discerning eye for quality and its sourcing capabilities. The in-store experience, created by the curated selection and the abundance of information conveyed through the presentation, offers a sense of excitement. To bring this experience to the online shop, we created a design that mimics the feeling of a physical display and provides an information-rich interface. We also incorporated circle elements inspired by the logo to create intentional whitespace, drawing attention to key content. By using bold photography, we highlighted the warmth of a traditional fruit shop, while infusing the overall design with the chic elegance of the Daikanyama area. This approach allowed us to balance nostalgia with a modern, sophisticated aesthetic unique to the store's location.