TOKYO BANYANA COOKIS
(Client)
CHOCOLATE inc.
(Description)
We are pleased to announce our work on the campaign website for 'Tokyo Banya-na Cookies,' a new craft cookie brand co-developed by the 'Tokyo Banana World' (operated by Grapestone Co., Ltd.) and CHOCOLATE Inc.
(Styling)
We aimed for a design that is visually engaging and mouth-watering by combining the appetizing 'sizzle' of the cookies with the charm of the 'Banya-na' characters from Tokyo Banya-na. While incorporating the characters, we balanced the visual by using a stylish English typeface to ensure the design doesn't feel overly childlike, further refined through carefully considered decorations and layout. We centered our key visual on the cookies themselves, which are uniquely shaped like the character’s tail, ensuring that the connection between the characters and the product is instantly intuitive from the first view. Throughout the site, we strategically placed characters to immerse users in the brand’s world, while maintaining a simple and intuitive structure to ensure the site remains clear and highly readable as a product landing page."
(Our roll)
Web Production
(Project team)
Designer Yumeka Kaneko
Developer Sasahara Kentaro（DESIGN STUDIO K）
Project Management Kazuki Yago
Producer Riku Sato