ADLAY
Brand Design
(Client)
ADLAY Inc.
(Description)
We spearheaded the corporate rebranding for ADLAY Inc., a firm providing end-to-end services from strategic design to system implementation, centered on Salesforce products. Our scope included corporate concept development, tagline creation, visual identity (VI) design, and corporate website production.
(Styling)
The project launched as the company shifted its core focus from long-standing creative production to "Strategy $\times$ Digital Solutions." Through executive interviews and research, we identified their strengths as being "pioneers at the forefront of data" and "strategic advisors with deep knowledge and insight." This led to the corporate concept: "THE DATA VANGUARD." The tagline, "Turning the data maze into a map," captures the intersection of their expertise and client needs. The logo was inspired by pixels representing data, while the color palette is anchored in a professional blue to evoke trust in their service capabilities.
(Our roll)
Brand Strategy
Creative Direction
Copywriting
Logo
Visual Identity
WEB SITE
(Launch)
(Project team)
Business Producer Shota Kitayama
Creative Director／copywriter(tagline)／web Designer Kensuke Suzuki
Art Director Ari Motomiya
Developer Kentaro Sasahara（DESIGN STUDIO K）